Amazon North American Stores (NAS) is responsible for the homepage of Amazon.com. Starting with Black Friday and Cyber Monday, and continuing through other holidays like New Year's and Valentine's Day, we created seasonally driven homepage assets.
Composites are made of various product imagery, and strategically composed depending on the objective of its placements, such as deals in various categories, or customers' favorites.
Additionally, offsite assets like push notifications and display ads were created to drive customers to curated products and deals on the site.
Sr. AD: Sophia Licher | Designers: Myself, Rebekah Freeman, Andy Liu, Brian Dorsey
