The Amazon Creator Growth team works to position Amazon as the leading platform for commerce influencers, associates, and their content. Through innovative tools, educational resources, and creative experiences, the team helps Creators to thrive on the platform.
With over 300 million items being purchased on average across two days, Prime Day ranks as one of the biggest opportunities for Creators to boost their earnings and visibility. For this project, we were tasked with designing an engaging in-app feature that allowed Creators to reflect on their Prime Day 2024 performance. This feature provided a personalized summary, offering insights into their audience’s shopping trends and a breakdown of their top content and categories.
This case study highlights the design process, from bold early concepts to a simplified final design that aligned with Amazon’s branding. The project also prioritized scalability, ensuring the framework could seamlessly extend to future Amazon seasonal events while maintaining an engaging and dynamic Creator experience.
Sr. ADs: Sophia Licher & Nishita Doshi | Designer: Myself | Copywriter: Gloria Magallanes | Animations: Karina Halim
