The Branding
But Wait – There's More!
Our show concept revolved around the idea of duality:
- We wanted to show that there is more to us than what is on the surface — our cohort is an oxymoron in many ways. We are lighthearted, yet rebellious.
- We have found ourselves in this strange in-between realm of reality vs. digital.
- We have faced challenges: contained to our homes and constrained to our little boxes on Zoom. The true reality is that there is far more to us than what you see through the screen.
In contrast to previous senior shows, we wanted our color scheme to portray vibrant, eye-catching colors, taking advantage of the digital medium. The visual elements depicted the idea of breaking free from the 2D and into the digital realm, representational of the sudden online transition halfway through our degree. We believe in going against the grain, questioning the conventional, and not taking ourselves too seriously. We are carefree and like to have fun.
