Art Direction

Rubin Postaer & Associates

Scope: Social, Branding, Campaign
Type:
Internal Project | Agency: RPA

During my time at RPA, I actively participated in a variety of internal initiatives and created engaging social media content that aligned with the agency's vision. I collaborated with cross-functional teams to develop innovative visual concepts, contributing to campaigns that highlighted RPA's unique culture and values.

RPA Social

Social posts created for Facebook, Instagram and LinkedIn, showcasing the agency's People First, Thought Leadership, Agency Culture and Recruitment pillars.

RPAxGoods

RPA releases seasonal merchandise created by interns, with all proceeds going to a chosen charity partner. My partners and I put a lot of effort into brainstorming and conceptualizing our designs. Though not selected, I'm proud of the work we did.

Inner Worlds

Summer 22' Theme: THERAsurf
Art Director: Myself | Copywriter: Claire Tichy

If you ask surf therapy kids what they feel on the waves, they’ll say it’s like they’re on a zero-gravity adventure through another planet. Or, like they’ve grown a stylish set of fins are becoming one with the fish. Or, like they’re brushing past mighty sea monsters.

That’s the thing about it: There is no one feeling. Every THERASurf kid experiences a different world out there.

In this collection, we’ve illustrated the fantasy of how surf therapy kids feel on the waves into T-shirt reality.

Speak Out

Spring 22' Theme: Women's Month
Art Director: Myself | Copywriters: Hovannes Petrosyan & Logan Blake

The voices of women are often interrupted. Ignored. Silenced.

Although there’s been significant progress in rectifying this long-spanning injustice thanks to those who dared to speak out, we’re nowhere near finished. While we celebrate how far we’ve come, it’s also time to be more determined than ever to break the bias. Let’s end it once and for all. 

Find and utilize every outlet. To be heard is the first step.

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