While many students struggle with mental health concerns, only a small percentage receive treatment. True Mind is a conceptual nonprofit dedicated to providing community and resources to educate college students about mental health and prevalent anxiety disorders, especially in the face of new challenges brought by the global pandemic. I developed the branding, visual identity, and animation to bring this project to life.
Created for those who struggle with their mental health.
Created to educate and motivate a community.
We want to promote awareness of mental health issues and prevalent anxiety disorders.
We aim to support, inform, and empower.
We want our community to feel safe when addressing their concerns.
Mental health is a heavy topic with various types of disorders. I focused specifically on anxiety disorders and researched causes and risk factors for each type. I found that some disorders can occur simultaneously, overlap, or have similar symptoms.
I began with a variety of doodles combining color blobs with human characteristics. My goal was to create characters that were not associated with any existing forms, yet still representative of students.
True Mind has seven brand mascots, each associated with a specific anxiety disorder to educate the audience more in-depth. They were given names based on their disorder and together are called the Mind Mix.
